Figuring out why you want to create a podcast motivates you to be consistent and guides you on the type of content you want to make. Think about what you want to achieve through your podcast and why you chose to start a podcast in the first place. Listen to other podcasts or research what type of audience you want to attract. You can even think about what you can offer from your own experiences.
Overall, goals give you a framework to align your podcast. For example, let’s say a fitness trainer wants to make a podcast with the goal of promoting their business. This goal already says two things. Firstly, their podcast needs to be relevant to the fitness industry. Secondly, the trainer should consider how he can naturally incorporate advertising his services into his show. This would be completely different from creating a podcast just for fun or to raise awareness around an issue.